Revenue

Use these templates to automatically build metrics and explore revenue data.

Monthly recurring revenue (MRR) is the standard for SaaS companies selling monthly subscriptions. Because the metric tracks recurring revenue, one-time revenue like professional services does not count towards MRR.

Revenue is the lifeblood of your business. Revenue can come from a variety of sources, including product sales, service fees, interest payments on loans, and rental or leasing revenue.

Customer Lifetime Value (LTV) is the total worth to a business of a customer over the whole period of their relationship. It costs less to keep existing customers than it does to acquire new ones, so increasing the value of your existing customers is a critical for driving growth.

Net Monthly Recurring Revenue (MRR) Churn Rate is the measure of lost revenue month over month (due to cancellations and account downgrades) after factoring in any revenue from existing customers (i.e. upgrades / expansion). It shows revenue churn minus expansion.

The Quick Ratio measures a company's capacity to pay its current liabilities without needing to sell its inventory or obtain additional financing. The quick ratio is considered a more conservative measure than the current ratio, which includes all current assets as coverage for current liabilities. The higher the ratio result, the better a company's liquidity and financial health; the lower the ratio, the more likely the company will struggle with paying debts.

This Transactions template combines all of the critical attributes of your transactions so you don't have to manually join various tables together.

Get answers without SQL