Outreach sequence performance

Outreach sequence performance

Outreach sequence performance stats joined with Salesforce data

Use case
Sales
Apps
Outreach
Created by
Canvas

This table provides information on how well an Outreach sequence is performing. Sequences' metrics not just include the interactions with a sequence but also the number of opportunities (from both Outreach & Salesforce datasource) associated with a certain sequence

Model columns

ColumnDescription
idunique ID, which is the combination of sequence_id & account_id
account_idGlobal account id, synthesized by salesforce & outreach account_id.
sequence_idOutreach sequence id.
sequence_nameOutreach sequence name.
created_atTimestamp of when a record was first created.
updated_atThe date and time the sequence state for a specific account was last updated.
total_deliverThe total count of delivered mailings from this sequence.
total_failureThe total count of failed mailings from this sequence.
total_bounceThe total count of bounced mailings during this sequence.
total_clickThe total count of clicked mailings from this sequence.
total_openThe total count of opened mailings from this sequence.
total_negative_replyThe total count of negative reply mailings from this sequence.
total_neutral_replyThe total count of neutral reply mailings from this sequence.
total_opt_outThe total count of opted out mailings from this sequence.
total_positive_replyThe total count of positive reply mailings from this sequence.
total_replyThe total count of replied mailings from this sequence.
total_scheduleThe total count of scheduled mailings from this sequence.
total_dealsTotal opportunities recorded in both SF & Outreach and associated with a sequenced account
total_won_dealsTotal won opportunities recorded in both SF & Outreach and associated with a sequenced account
total_lost_dealsTotal lost opportunities recorded in both SF & Outreach and associated with a sequenced account
total_opportunity_amountTotal opportunities amount recorded in both SF & Outreach and associated with a sequenced account
total_won_deals_amountTotal won opportunities amount recorded in both SF & Outreach and associated with a sequenced account
total_lost_deals_amountTotal lost opportunities amount recorded in both SF & Outreach and associated with a sequenced account
has_deliveredbooleans type, a true value indicates that an account was successfully delivered the email in the sequence
has_openedbooleans type, a true value indicates that an account opened the email in the sequence
has_clickedbooleans type, a true value indicates that an account clicked the email in the sequence
has_scheduledbooleans type, a true value indicates that an account scheduled after receiving emails in the sequence
has_opened_dealsbooleans type, a true value indicates that an account opened at least one deal after receiving emails in the sequence
has_won_dealsbooleans type, a true value indicates that an account signed at least one deal after receiving emails in the sequence

We're making analytics
easy for everyone.

Take control of your data like never before. Join the fight.

Get started
Talk to sales
© 2024 Infinite Canvas Inc.
Twitter logo
LinkedIn logo
Spotify logo