Marketo leads
Leads with delivery statistics
Use case
Marketing
Apps
Marketo
Created by
Canvas
Each record is a Marketo lead.
Model columns
| Column | Description |
|---|---|
| lead_id | ID of the lead. |
| created_timestamp | Timestamp for when each lead was created. |
| updated_timestamp | Timestamp for when each lead was updated. |
| count_sends | Count of total sends from related email sends. |
| count_opens | Count of total opens from related email sends. |
| count_bounces | Count of total bounces from related email sends. |
| count_clicks | Count of total clicks from related email sends. |
| count_deliveries | Count of total deliveries from related email sends. |
| count_unsubscribes | Count of total unsubscribes from related email sends. |
| count_unique_opens | Count of unique opens from related email sends. |
| count_unique_clicks | Count of unique clicks from related email sends. |
| open_rates_by_sends | Unique email opened divided by total email sent. |
| click_rates_by_sends | Unique email clicked divided by total email sent. |
| open_rates_by_deliveries | Unique email opened divided by total email deliveries. |
| click_rates_by_deliveries | Unique email clicked divided by total email deliveries. |
