Marketo leads

Marketo leads

Leads with delivery statistics

Use case
Marketing
Apps
Marketo
Created by
Canvas

Each record is a Marketo lead.

Model columns

ColumnDescription
lead_idID of the lead.
created_timestampTimestamp for when each lead was created.
updated_timestampTimestamp for when each lead was updated.
count_sendsCount of total sends from related email sends.
count_opensCount of total opens from related email sends.
count_bouncesCount of total bounces from related email sends.
count_clicksCount of total clicks from related email sends.
count_deliveriesCount of total deliveries from related email sends.
count_unsubscribesCount of total unsubscribes from related email sends.
count_unique_opensCount of unique opens from related email sends.
count_unique_clicksCount of unique clicks from related email sends.
open_rates_by_sendsUnique email opened divided by total email sent.
click_rates_by_sendsUnique email clicked divided by total email sent.
open_rates_by_deliveriesUnique email opened divided by total email deliveries.
click_rates_by_deliveriesUnique email clicked divided by total email deliveries.

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